News & Articles:
August 5, 2003
CBS 46 Report on Permanent Makeup
Permanent make-up: it's just what it sounds
like, permanent. So why are so many women
getting it done by people with very little
experience?
Permanent makeup is becoming very popular.
It’s actually very precise tattooing. In
fact, many times, the artist uses a tattoo
machine. So take it from folks who learned
the hard way, you don't want to get it done
by just anybody.
Vicki Cook wanted permanent color in her
lips, just a little bit, to contrast with
her fair skin. She ended up with purple
splotches on her lips. "She couldn't get the
color right. I wanted a pink and I was
lavender, so I went back for a correction of
the color and each time it was darker. I
went 5 times."
Bonni Scavo wanted some bare spots filled in
on her eyebrows. She wasn't happy with her
results either. “They just to me have a
blotchy look and a squared off look. It's
not what I wanted."
But, this makeup is permanent, tattooed onto
their faces. "It's disheartening when you
spend money to improve something and then
you feel like it's worse than when you
started," says Vicki.
And correcting permanent makeup mistakes is
not easy. "It's about ten times more
difficult to correct than it is to do it
right in the first place,” says Cosmetic
tattoo artist Cheryl Steinberg.
Cheryl Steinberg is one of only a handful of
board certified cosmetic tattoo artists in
Georgia. She agreed to correct Vicki's lips
and Bonnie's eyebrows. Turns out, about
40-percent of Cheryl’s work involves
correcting other people's mistakes.
Take a look at these examples of permanent
makeup gone wrong. Dark lines around the
lips or a grossly irregular shape, poorly
designed eyebrows or eyeliner that ended up
an eighth of an inch below the eye rim.
Cheryl says the problem is, almost anyone
can become a cosmetic tattoo artist.
"There's classes on the internet that you
could get little certificates by maybe
paying a couple hundred dollars and they'll
teach you on a video."
But both bonnie and Vicki will tell you,
what counts is experience. Vicki now tells
anyone thinking about permanent makeup.
Don't be as naive as she was the first time
around. "First of all, ask for a reference,
because she wouldn't have had any."
You also need to find out what kind of
training the artist has and how long he or
she has been in business. Ask for
references, and call those clients. Bottom
line, it's your face.
GOOD MORNING ATLANTA MAKEOVER!!!
CBS 46 did a special makeover report. Joy
Barge, traffic reporter had her eyebrows and
lips tattooed. See Joy on the morning show
and look at her brows!!!
Permanent Makeup of Atlanta
Goes All Out
Beth Dolgner
Thursday, 29 June 2006
Cheryl Rosenblum is anything but your typical
tattoo artist. The proprietor of Permanent
Makeup of Atlanta is in the business of making
people look good, and she has a long list of
happy clients that include cancer survivors,
accident victims and people whose surgeries have
gone awry. Permanent Makeup of Atlanta offers
cosmetic tattooing, and Rosenblum’s work
includes adding color and definition to lips and
eyebrows as well as scar camouflage, areola
pigmentation and hair simulation.
While some of her clients simply want to
improve their looks with lip or brow tattooing,
Rosenblum says that eighty percent of her
clients are there because of a traumatic event,
such as “if someone’s lost their eyebrows from
chemo and you’re able to give them back their
eyebrows because they’re so self-conscious about
it,” she explains. “For their lips, if they’re
abused and their lips are lopsided. With the
hair, a man is so self-conscious about that and
you can see why he won’t walk around in public.
It makes a big difference for them and they’re
more appreciative. Most of the people are doing
it for a reason.”
Little things like eyebrows can make a huge
difference, and Rosenblum recalls a client who
got a healthy dose of self-confidence along with
her new brows. “One lady, she got into a wreck
and she used to be really pretty, but it scarred
her brows up and knocked them all off. She got
so depressed that she gained a hundred pounds.
Then she came in here and had her brows done. It
looked so good and lifted her spirits so much
that the next time I saw here she had lost 70
pounds.”
Cosmetic tattooing is a small industry in
Atlanta, and Rosenblum stresses the importance
of choosing an artist who has the right
credentials, plenty of experience and, above
all, happy customers.
One of the aspects of Permanent Makeup of
Atlanta that sets it apart is Rosenblum’s
method. Rosenblum is the only local cosmetic
tattoo artist who does her work by hand. “It’s a
night and day difference doing it by hand versus
by a machine,” says Rosenblum, who is Board
Certified by the American Academy of
Micropigmentation and has her tattoo license. “I
use more acupuncture needles and they’re much
smaller. Other people who do it by hand use big
needles.”
Among her specialties is hair recreation and
scar camouflage. Those skills are put to use on
men who have tried to battle hair loss by
getting transplants, a process that can leave
disfiguring scars. Luckily, Rosenblum is skilled
at not only covering the scars, but she can also
do delicate micro-tattooing that simulates hair.
As a result, Rosenblum has plenty of clients
who come to her as an alternative to hair
transplants, including women. “A lot of
African-American women have thin spots on their
head, and (cosmetic tattooing) is really
popular. It’s undetectable if you do it right,”
says Rosenblum. “For guys, it’s a good
alternative to hair transplants, especially if
you just have a couple of bald spots. You’d be
surprised how many guys wear makeup on their
heads (to cover the bald patches), but they get
tired of that.”
Rosenblum also does scar camouflaging on
women who have had mastectomies or breast
augmentation that has left scarring. Areola
pigmentation is another service offered to help
women who have had mastectomies regain their
natural look and self-confidence.
Located in Buckhead, Permanent Makeup of
Atlanta is in a charming shop called All About
You, where Rosenblum has plied her trade for
seven years. All About You looks like the
quintessential beauty salon and in fact houses a
full-service hair salon. The intimate interior
has an elegant air with touches of gold and high
ceilings decorated with murals of cherubs
frolicking against a blue sky. A private area
with a reclining chair is where Rosenblum plies
her trade, giving clients a relaxed, comfortable
environment.
The name All About You is a tribute to Lynda
Duncan, the original owner of the shop and a
woman that Rosenblum recalls fondly. She
explains that “originally I was next door, and I
got to know the owner here and ended up leasing
the (tattooing) space from her. We worked
together for two or three years. Lynda was here
for 15 or 20 years, and she had her apprentice,
Hannah Preston. It was an old style salon, with
chocolates and coffee. She had thyroid cancer
and she ended up passing away. Her family,
rather than selling the place, decided to leave
the place as-is and Hannah and I took over the
shop. Everything in here is exactly the same. We
still have the chocolates, and you don’t drink
out of a paper cup; it has to be crystal. There
were things she did that we still do.”
Permanent Makeup of Atlanta is located at All
About You in the Paces Ferry Place shopping
center near the corner of Paces Ferry Place and
Paces Ferry Road. Their website,
www.permanentmakeupofatlanta.com, has plenty of
“before and after” pictures that show just what
cosmetic tattooing can do. Rosenblum also
encourages potential clients to come by the shop
for a free consultation, and to watch her
perform a procedure. Permanent Makeup of Atlanta
can be reached at 404-229-7372.
PERMANENT BEAUTY Tattoos that
make you pretty
by Sharon Needles
Photos by Chuck B.
Before
After Most mornings, I hate waking up. Not
only do I have to endure the painful realization
that my boyfriend can lie in bed, snug as a bug
in a rug for another two hours, but I have to go
through the cosmetic ritual that so many women
have had to endure for centuries - painting the
face, which depending on how many times I've hit
the snooze button, can take anywhere from 10 to
20 minutes. Oh, glory be the day when I can whip
a comb through my hair and walk out the door.
Well ladies, it has arrived - cosmetic
tattooing.
Cosmetic tattoos, or micropigmentation, is an
effective and virtually painless solution to
create natural looking eyebrows, eyeliner, lip
liner or lipstick. Unlike conventional
tattooing, the process is generally less painful
thanks in large part to numbing creams and less
penetration with the needle. Of course, this can
vary depending on the cosmetic tattooer.
To find out how the procedure is actually
done, we went to visit Cheryl Steinberg of
Permanent Makeup of Atlanta. Cheryl, who works
out of Another You in Buckhead's West Village
shopping district, demonstrated on the lovely
Linda Amaru. Linda, like many women who have
experimented with the popular cosmetic
procedure, wanted to give her previously
tattooed brows a little lift by enhancing her
sparse natural brows with a little color and
shape, giving them a fuller appearance. She got
her first brow tattoo about six years ago at
Peter's Tattoo in Long Island, but knows all to
well how difficult it can be to find a tattoo
artist who will perform the procedure - many
tattooers won't tattoo the face at all.
Cheryl applies the numbing cream.
Drawing on the eyebrows.
To prepare Linda's transformation, Cheryl
preps Linda's brows with numbing cream. Once the
brows feel soothed, Cheryl draws the shape of
the desired brows, outlining where the actual
tattoo will be. After consulting with Linda and
making minor adjustments, Cheryl applies the
first layer of ink, after which she applies
another numbing agent once the skin is broken,
this one stronger than the first.
Many cosmetic tattooers use tattoo machines -
Cheryl's, in fact, will soon be displayed in
Lyle Tuttle's world renowned Tattoo Museum in
San Francisco - but for the delicate eye area,
Cheryl prefers using the hand poking method. For
some clients, "the sound of the machine can be
very intimidating, especially for someone who
has never had a tattoo," says Linda. "It's very
calming to have someone do it by hand."
Tattooing by hand!
Fine tuning with a brush and pigment.
Midway through, Cheryl checks to make sure
the lines are symmetrical and the shape is okay.
The brow area closest to the nose is done last.
Once the basic line and shape are inked in, the
"thickening" of the brows comes last - a final,
deeper sweep of color to give it that fuller
effect.
As with other tattoo procedures, a reputable
cosmetic tattooer should use sterile or
disposable needles and tubes. The effect
generally lasts anywhere from 12-48 months, but
the time and money you save on cosmetics can be
well worth it - "I just shaved 12 minutes off my
morning!" says Linda. Wow, that means I could
hit the snooze button at least two more times.
The
finished masterpiece!
Cheryl Steinberg has studied permanent makeup
application for over five years and is also
certified by the Academy of Micropigmentation.
Her studio is located at the Another You salon
at 3209 Paces Ferry Place and she also works out
of the Atlanta Institute for ENT & Facial
Esthetic Surgery in Dunwoody. In addition to her
cosmetic services, she is also available for
one-on-one apprenticeship training.
Season
Magazine Article
Southern Flair Magazine Article
Makeup Done for front cover:
Article Featured on:
YES THEY'RE FAKE:
Tips For
Choosing A Good Micropigmentation (Permanent
Make-up) Artist/Technician
Brought to you by a friend of mine,
Cheryl
Steinberg with Permanent Make-up of Atlanta, who
happens to be the first licensed Permanent
Cosmetic Tattoo Artist:
Permanent Makeup can be a beautiful
enhancement if done properly. The question we
all ask is "How do we find a good technician?"
It is not easy but here are a few tips:
1. Make sure they are properly licensed. If
not, in case of an accident the insurance will
not cover you. Also, the fact that they are
properly licensed shows that they have respect
for the profession.
2. Ask if they are board certified by the
American Academy of Micropigmentation. That is
the highest honor they can get, and it takes a
minimum of a year of hands on experience to even
be eligible. In the future, all states may
require all permanent makeup technicians to be
board certified. The fact that they are board
certified also shows a seriousness for their
profession, and that they are not fly by night.
Getting board certified is not cheap and is time
consuming.
3. Are they a licensed Tattoo Artist? This
shows that they have a tattoo background and
understand the fundamentals of tattooing.
4. Are they insured? Ninety-nine out of a
hundred times you will be fine, but check it
out. At least make sure you are insured in case
of an allergic reaction.
5. Do they have a contact that is a Doctor
who handles emergencies allergic reactions,
pigment removal...
6. Check out their portfolio. Look at the
pictures and look at actual people they have
done. Does the makeup look like something you
would like on yourself.
7. How is your technicians makeup? If her
makeup isn't flawless why would yours be?
8. Check out their facility. Is it in their
living room or kitchen table or is it located at
a clean and sanitary environment.
9. What type of machine do they use? Rotary
machines are limited in needle selection and
unless they are extremely experienced the work
can be less then desirable.
10. What is their education? Do they have
adequate education or have they attended a home
course or 2 day course?
11. Do they use a standard Tattoo Machine?
Those are usually the best. Who taught them. How
long have they used the machine? Do they use
different shading needles for the lips? Do they
have a disposable needles and tubes?
12. What is their pain management? They
should use a topical before and during, The most
popular is DOC C before and TAG during.
13. Have they had experience as a makeup
artist. Many technicians have no makeup
background and you will see lots of MIS lined
lips, badly shaped brows. Look again at their
pictures for color, but pictures can be altered
so look at actual people of possible. 14. Ask if
they do corrective procedures. Some don't
because of liability, but most good technicians
do. Look at their correction.
Hopefully this will help. Feel free to look
at my web site, it has lots of information.
Also, I am available by email to talk. I am here
to help. My Web Site is
www.permanentmakeupofatlanta.com my email is
makeupatlanta@aol.com
Check out the AAM directory for a list of
technicians in your state. Thanks and good
hunting! ~ Cheryl
Article Featured on:
Facing Facial Facts
Sexuality and Breast Cancer - Sidebar
Next to hair, skincare and makeup are two
prime concerns with regard to appearance among
breast cancer patients.
For skincare, chemo patients need to take
special precautions. Chrissy Thomas, RN, owner
of About Face Skin Care (www.aboutfaceskin.com),
specializes in skin rejuvenation, and says she
uses healing and calming therapies—versus
abrasive and exfoliating ones—for chemo
patients.
Thomas’ facials infuse the skin with moisture
since, during chemo, the oil glands stop
producing as much oil. She also applies
antioxidant treatments—with natural
ingredients—since she says antioxidants repair
the damage from free radicals in the cells.
Thomas advises chemo patients to see a
skincare professional even if they choose an
at-home skincare program because chemo can make
the skin sensitive to standard product
ingredients, causing skin reactions.
“Also, don’t forget about taking care of your
lips,” she says. “They need protection with a
good quality lip balm. And, most important, use
a broad spectrum UVA, UVB sunscreen and reapply
twice as often during your chemo program.
“Finally, many of my customers who undergo
chemo experience dryness and rashes from regular
soap, so I advise them to use a gentle,
moisturizing product.”
Although women are most likely to turn to a
cosmetic specialist for application techniques
to offset the loss of eyebrows and eyelashes,
others are discovering permanent makeup artists,
also known as cosmetic tattoo artists.
Cheryl Rosenblum, owner
of Permanent Makeup of Atlanta (www.permanentmakeupofatlanta.com),
who was the first licensed cosmetic tattoo
artist in the state, draws a distinct line
between her specialty and a regular tattoo
artists, whose training and dyes are different.
"Many of my customers choose permanent makeup
for medical reasons," she says. "Cancer patients
lose their eyebrows and eyelashes, or their hair
doesn't come all the way back in, so I fill in
the bald spots. I also address surgery scars,
and even create 3-D artificial nipples for women
who've had mastectomies and don't want to go
through another surgery."
An obvious benefit of permanent makeup is it
doesn't come off when you sweat, bathe or swim,
like regular cosmetics do. Another plus is that
a professional can create a perfect shape for
eyebrows, eyeliner and even lips, which is more
difficult for the average woman to draw on each
day.
"I advise customers to fill in their eyebrows
before they fall out, so they’re already in
place," she says.
Rosenblum warns women who are interested in
cosmetic tattooing to carefully select who they
hire.
“A certified cosmetic tattooed artist, like
me, uses organic inks versus conventional tattoo
inks and applies custom color combinations so
dyes won't discolor when exposed to sunlight.”
Her work is also hand-drawn to give a softer,
more natural look compared to regular tattoo
artists, who use machines.
"Some people have a weird concept about
permanent makeup," she says. "They envision it
looks like magic marker, but it actually looks
natural. Anyone who wants to learn more about
permanent makeup should go for a consultation."
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